Comprehensive Framework for Consumer Advertising Perception: Integrating Attitude and Confidence Theories
The mn argument of the article is that a theoretical framework combining aspects of attitude theory and confidence theory can provide insight into how consumers perceive advertisin...
Theoretical Framework Consumer Perception Advertising Attitude Theory Confidence Integration Understanding Cognitive Emotional Interplay in Ads Reception Advertisements Evaluation Process Model Development Real World Application Marketing Campaign Strategies Building Positive Consumer Perceptions Through Ads
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