Renaissance in Matchmaking: Bridging Tradition and Modernity

A Renssance in Matchmaking

As a child growing up in Maryland, Radha Patel didn't see anyone in her area utilizing matchmakers. However, she was well aware that in India, where her parents had emigrated from, countless couples were being matched through the efforts of relatives and respected elders who had the ability to intuitively perceive good prings. For some inexplicable reason, this concept lingered at the back of her mind. It was still there when her fris in 2018 expressed frustration with dating apps and began seeking help in finding love. I'm not a tech person, she thought. What can I do? However, she realized that she could act as matchmaker.

She started setting people up on dates, turning this hobby into a business named Single to Shaadi in 2018. Notably, Patel and other matchmaking professionals witnessed an influx of new clients in 2020 when the popular Netflix series Indian Matchmaking premiered, which followed a professional matchmaker from Mumb. Amidst the COVID-19 pandemic's onset, many individuals were reluctant to engage in unnecessary in-person dating, and they might have realized that their time was too valuable to be wasted on fruitless swipes through dating applications. According to Patel, Single to Shaadi saw its number of active clients double both from 2019 to 2020 and agn the following year.

The matchmaking industry has mntned momentum since then. In recent years, new matchmaking companies have emerged, and matchmakers have observed an increase in interest as well. Some dating platforms have also tried to tap into this tr. In 2021, Match Group, which owns apps such as Tinder, Hinge, among others under its umbrella, introduced a feature on Match.com wherein coaches suggest two profiles each week for members who are willing to pay $4.99 per week. And earlier this year, Netflix launched Jewish Matchmaking, following the success of Indian Matchmaking.

was authored by Fth Hill, a staff writer at The Atlantic.

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