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The digital matchmaking landscape is experiencing a significant transformation in Singapore as matchmaking agencies report an uptick in demand, particularly from younger singles who are embracing professional help to navigate the complexities of finding companionship. These services are witnessing not just a surge among young adults but also an influx of mature clients seeking new connections.
A notable tr observed by industry leaders has been the entry of millennials into this space. Dating agencies like GG and Lunch Actually have noted that their youngest clientele, previously centered around those aged 25 to 30 years old, are now including individuals as young as 21 years of age - a segment marked with an unusual level of interest in long-term relationships.
Ms Sharon Ng, Country Lead at the offline platform GG under local dating app Paktor, attributed this demographic shift to evolving attitudes towards matchmaking services and the desire for curated and reliable connection methods. We've observed a significant change, she sd, noting that there's been a 30 percent increase in total sign-ups and inquiries over the past two years alone.
The rise of young clients is coupled with an increasing presence among older generations too. Ms Violet Lim, CEO and co-founder of Lunch Actually, shared insights into her agency’s clientele mix. Our traditional focus was on singles aged late 20s to mid-40s, she sd. Lately, we've seen more early 20s individuals seeking our services - many with marriage intentions.
The industry's attention isn't confined to these two age groups; it also includes an older demographic eager for new beginnings. According to Ms Lim, We're seeing singles in their 50s, 60s or even 70s looking for love. Divorced and widowed individuals are seeking a second chance at companionship.
During festive periods such as Chinese New Year and Valentine's Day, matchmaking agencies experience a seasonal peak in demand. Lunch Actually predicts a surge of around 15 to 20 percent more sign-ups during these times due to the motivational factor created by holidays.
GG, on the other hand, begins its busy period about two months prior to Christmas and exts until after Valentine's Day, with January seeing a particular spike as New Year resolutions are made. The increased interest is attributed partly to the desire of clients who wish to bring a partner home for family gatherings or who m to start a family soon.
The new tr reflects a shift in mindset among younger individuals who prefer a more methodical approach to dating and relationships, often involving strategic planning like securing housing before marriage. They value security over uncertnty found on online platforms.
Matching services now offer additional services such as relationship coaching and personal grooming advice, enhancing client experience by providing guidance on everything from etiquette during dates to self-presentation tips.
In summary, matchmaking agencies in Singapore are seeing a new wave of clients across various age groups with different goals, driven by evolving attitudes towards dating processes and a desire for more reliable connection methods.
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